Project

McDonald’s APA NEXT

3D animation

Live-Action

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(Context)

Vantage was entrusted to create two 30-second TV spots to tell the story of McDonald’s scholars. With the help of AI, our team generated scenarios from the scholars’ pasts to convey the hardships they faced.

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Info

To achieve character consistency it’s crucial to start with a great data set. During our shoot we capture a variety of angles and lighting ranges for an effective data set.

Comment

I am really proud of the work we did with Vantage and getting a wonderful reaction from the client.

Telly Wong, Chief Content Officer & SVP IW Group

Content

Magazines, stickers and illustrations were all generated, increasing production speed and avoiding any copyright issues or clearance requests.

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Vantage Ai

Leveraging thousands of powerful, open-source AI image-generation tools and pioneering 3D integration for unmatched control over product positioning and rotation, we continuously unlock the full potential of AI-driven creativity.

3D animation