Project
Acura TLX Launch
3D animation
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(Context)
Working with Jonas and Co, we were tasked with introducing the power and elegance of the new Acura TLX at the Detroit Auto Show. The opening sequence emphasized speed and the precision engineering of the Acura brand.
Client
Acura
Info
We were challenged to visualize the latest TLX in abstract yet familiar environments. Through aggressive camera moves, particle effects, and bold typography, we crafted a dynamic perspective of Acura’s latest model. Our goal was to capture attention and make the Acura brand stand out at the Detroit Auto Show.
